Bank Farm Equestrian Centre Privacy Policy

Protecting Your Privacy

Last Updated: January 24, 2025

Bank Farm Equestrian Centre (Bank Farm Properties and Leisure Ltd) is committed to protecting your privacy and the security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data. We may update this policy periodically, so please revisit this page for the latest information.

Data Controller

Bank Farm Properties and Leisure Ltd, trading as Bank Farm Equestrian Centre, is the “data controller” responsible for determining how your personal information is used.

Information We Collect

We collect the following types of personal data:

  • Identity Information: Your full name.
  • Contact Information: Your email address, phone numbers, and postal address.

How We Collect Your Information

We collect your personal information directly when you:

  • Make a booking for lessons, livery services, or events.
  • Inquire about our services or facilities.
  • Contact us through our website, email, phone, social media, or in person.
  • Purchase goods or services from us.

Information Usage

We use your personal information for the following purposes:

  • Providing Services: To fulfill bookings and deliver requested services.
  • Customer Service: To respond to inquiries, provide support, and address any concerns.
  • Marketing (with Consent): To send you information about our services, events, and special offers (only with your explicit consent).
  • Legal Compliance: To comply with relevant laws and regulations.

Legal Basis for Using Your Information

We rely on the following legal grounds to use your information:

  • Contract: To fulfill our contractual obligations with you (e.g., providing riding lessons).
  • Legitimate Interests: For our legitimate business interests (e.g., improving our services), provided your rights are not overridden.
  • Legal Obligation: To comply with legal requirements.
  • Consent: We will only use your information for marketing purposes with your explicit consent.

Sensitive Personal Data

If you provide any sensitive personal data (e.g., health information for accessibility purposes), we will only use it with your explicit consent and solely for the intended purpose. We will also inform you about who will have access to this information and how long we will retain it.

Data Sharing

We may share your information with trusted third parties, including:

  • Service Providers: Companies that assist us with operations (e.g., payment processing, IT services).
  • Legal Authorities: When required by law or for legal proceedings.

Information Security

We have implemented appropriate security measures to protect your information from unauthorised access, use, or disclosure. These measures include:

  • Data encryption in transit and at rest.
  • Access controls with restricted permissions.
  • Regular security assessments and updates.

We also have procedures in place to deal with any suspected data security breaches.

Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes we collected it for, including legal or contractual requirements. Marketing preferences will be stored until you unsubscribe.

Your Rights under GDPR

The General Data Protection Regulation (GDPR) grants you the following rights regarding your personal information:

  • Access: You have the right to request a copy of the information we hold about you.
  • Correction: You have the right to request that we correct any inaccurate or incomplete information.
  • Erasure: You have the right to request that we delete your information under certain circumstances.
  • Objection: You have the right to object to our processing of your information based on legitimate interests.
  • Restriction: You have the right to request that we restrict the processing of your information under certain circumstances.
  • Data Portability: You have the right to request that your information be transferred to another organisation in a structured format.
  • Withdrawal of Consent: Where we rely on your consent to process your information, you have the right to withdraw your consent at any time.

To exercise any of these rights, please contact us using the details below.

Complaints

If you believe we have not complied with your data protection rights, you can lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk/

Cookies

Our website uses cookies. Please see our separate Cookie Policy for more information.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

Data Protection Officer Bank Farm Equestrian Centre Upper Arley, Bewdley DY12 3ND